I embarked on a rebranding project. Tasked with redesigning a brand, I chose Madison Academy of Music, an institution committed to imparting musical education to individuals of all ages. My approach aimed to encapsulate the organic and serene essence of music. I integrated subtle Wisconsin-inspired elements, such as waves and indigenous patterns, throughout the redesign. These thoughtful details were incorporated to evoke a sense of calmness and connection, aligning seamlessly with the institution's mission and regional identity.
SKILLS: Brand Strategy // Logo Design // Print Collateral
SOFTWARE: Photoshop // Illustrator // InDesign