CONVERSE

In this project, I undertook the creation of a three-part advertising poster series for the iconic brand, Converse. The strategic selection of Converse as the focal brand informed the design direction, wherein I employed sizable text elements interwoven with captivating imagery, featuring various Converse models. This deliberate overlap of catchphrases was orchestrated to encapsulate the distinctive and spirited essence associated with the Converse brand. Furthermore, the design implementation included subtle and artfully concealed "Easter eggs," featuring historical snippets and original dates related to the brand's iconic footwear.

SKILLS: Typography // Imagery  // Composition and Layout // Hierarchy

SOFTWARE: Photoshop // Indesign